GVG HOLDINGS

Digital advertising agency that gives you a kick start in global markets

CASE/SOLUTION

RETENTION MARKETING

Goal:

Increase LTV (customer lifetime value) for a service for students in English speaking countries

Solution:

Segmenting customer database by the time of their last purchase (cohorts), total purchases, and average order value

Replacing discounts with cumulative bonuses

Implementing a customer referral program

Developing trigger letters and automizing repeated interactions process

Result:

Repeated interactions revenue increased by 50%